网络营销和线上的营销存在较大差异，但殊途同归，终究是为了推广我们的产品以实现盈利。笔者观察到，有些网推人员在具体执行中极易走进为了推广而推广的狭隘误区，忽视了营销这一本质概念。在具体工作中，我们要如何切合实际的真正将营销理念融于实践呢?
The network marketing and online marketing differences, but all rivers run into the sea, it is in order to promote our products to realize the profit. The author observed that some nets push personnel in specific executive into in order to popularize easily in the promotion of the error, narrow and ignore the marketing this one essential concept. In practice, how do we practical real marketing idea into practice will be?
一 对自身产品的高度认同
作为一个营销人员，如果不能认同自身的产品，不能说服他人，营销便难以进行。在网推中，我们必须建立对于网站、产品的高度认同感和自信心，这种认可来自于 坚信客户需要你的产品。对于自己发布的信息，认为是可靠的可用的。比如笔者发现有些seoer在撰写软文时，谈到自己的某些优化技巧，用诸如“伎俩”“无 非就是”“没什么技巧可言”等词来定位自己要宣传的东西，这样的词语易给观者造成不好的心理暗示，无形流露了作者本身对这种技巧的不屑和不认同，这样的说 法如何有说服力呢。
A highly appreciated for its own products
As a marketing personnel, if don't agree with their own products, can't persuade others, marketing and very difficult. In the nets push, we must establish for the website, the height of the product identity and self-confidence, the recognition from the customer need you believe the product. For his release information, think is reliable available. Such as the author found that some seoer in writing, soft, said of her some optimization techniques, with such as "trick" and "no than is" "nothing skills in word" to position yourself to propaganda thing, such words easy for the beholder cause bad psychological suggestion, the author reveals invisible to the skills of itself disdain and disagree, such said how persuasive method?
二 提高曝光率
有一位做服装的朋友曾说“我今年做服装、明年做服装、后年还做服装，必然越来越多的人知道我干这个”，延伸到我们的网推技巧中，纵向的延展且不谈，就横向 拓展来说，让更多的人知道我的网站，我的产品，乃至于我这个人，提高曝光率都是推广的技巧所在，这样的理念对于推广工作是有益处的。而这恰恰是每天做排名 关键字优化的seoer们极易忽视的一点。业内也不乏采用这种战术从论坛混出名头的例子，我们的网推工作要从这些实例中得到启发，不要一直仅仅关注于和搜 索引擎永无止尽的纠葛。
Two improve exposure rate
Have a friend once said to do the clothing of "this year I do clothing, clothing, year next year do still do the clothing, will more and more people know that I do this", extended to our nets push skills, the extension of the longitudinal and don't talk about, the horizontal development for, let more people know my site, I products, and even I this person, improve exposure rate is the promotion in this kind of idea, skills for promotion work is good. And this is precisely every day do rankings of the key word optimization seoer easily ignored a little. The industry is also using this tactic from BBS mix famous head example, we work to the nets push from these examples were inspired, don't have been just focus on and search index qing endless trouble.
三 高韧性的品质支撑
市场营销人员很重要的一点就是极强的心理素质，高度的抗压力和耐受力，网络推广工作中常会忽视营销者必备的这种韧性的心理品质。这种品质一方面在于不急于 求成，能充分认识到营销的前期需要极大的投入去积累资源、人脉，对于线上推广来说，仅仅是稳定一个站点稳定一个关键词排名都需相当长的时间。另一方面是抗 压力和耐受力，市场营销人员挂在口头的一句话就是“不是每一次付出都有回报”，网推工作中，在遇到网站排名下降、被K站、文章原创困难等等阻力的时候，我 们要认识到不是所有的努力都会有相应的回报，而不付出，肯定没有回报，释放这种压力，稳定我们的工作心态。
仔细分析市场营销理念，我们体会到不管是哪种营销方式，其落脚点都殊途同归，我们的网络营销工作不可局限于排名的问题，适当跳到圈外，用心领悟在我们的实 际工作中，对营销的理念有多少把握，你真的认可你的网站你的产品吗?你如何知道用户是喜欢的站点的?你的产品确实是用户需要的?广告的方式如何拓展?这些 问题都需要认真思考。
Three high toughness quality support
Market marketing personnel the important thing is that the strong psychological quality, high resistance to pressure and tolerance, the network popularization work ZhongChangHui ignore the necessary this toughness marketers of psychological quality. This quality on one hand is not eager to hope for success, can fully realize in the early period of the marketing need a great deal of investment to accumulate resource, contacts, for online promotion, it is only stable a site stability in a key word need quite a long time. On the other hand is the pressure and tolerance, marketing personnel hanging in the word is "not oral every time you return", nets push work, in website ranking drop, met by K stand, articles and so on resistance of the original difficult, I had to know to isn't all endeavors have corresponding return, and don't pay, sure no return, release the pressure, stable our work attitude.
Careful analysis of the market marketing idea, we realized either marketing methods, its stopover all logic, we network marketing work not confined in the rankings, outside of the box, with proper understanding of our reality in international work on the concept of marketing, how many master, you really acknowledge your website your products? How do you know that the user is like site? Your product is really is the user need? Advertising way how to develop? That has to be carefully think about.
