如果有钱的话门户广告确实值得投，在门户上可以获得很好的品牌价值。第一眼看到你的广告是在新浪首页还是在一个小论坛上，对你的认可度和新任度是大大不一样的。所以VANCL从一开始投放，我们的战略就是选择大门户，大位置，用突出产品品质的创意配合降低门槛的68元一件衬衣做促销。结果确实取得了非常好的效果。当潜在用户看到这个广告之后，首先68元一件看起来精美的衬衫（广告表现）是完全可以接受的，其次，门户广告赋予了用户对其的信任感，所以很多人就买了。

If money really worth it to vote portal advertising, the portal can get a good brand value. First saw your ad in Sina home or in a small forum for your recognition and the new degree is much different. So VANCL running from the start, our strategy is to select a large door, a large place, with outstanding product quality and creativity with the lower threshold of 68 per shirt to do promotions. The results really achieved very good results. When potential users see the ad, the first of 68 yuan a look exquisite shirt (advertising performance) is perfectly acceptable, and secondly, the portal gives users of its advertising sense of trust, so many people bought it.

门户广告可以带来最多的潜在消费者，让网站最快成长不管你是做什么产品，你不确定你的潜在用户是否会在某一个小媒体，但你的潜在用户一定会在新浪（网易，搜狐）的首页。而且任何一家小媒体的流量都无法跟这些门户相比。VANCL在投放门户之前每天是300多单，刚投放网易的第一个月，订单就增加到了1500多单。

Portal advertising can bring the most potential customers, so the fastest growing web site no matter what products you are, you're not sure whether your potential customers at a small press, but your potential customers will certainly Sina (Netease, Sohu) home page. And any flow of a small media can not be compared with these portals. VANCL day before the portal is running more than 300 single, just put in NetEase's first month, increased to more than 1,500 orders for the single.

 第一、门户广告的投放不一定是烧钱的行为

     很多朋友觉得门户广告一定是大投放，基本是烧钱稍作。但是我们所操作的案例很有多是不烧钱的，广告即时带来的销售额跟广告费达到1：1，这可先帮助公司在现金流上没有压力，其次看了广告后来去消费，或者二次消费以及推荐朋友去消费的就成为了网站的利润了。VANCL这种百元客单价，广告投入大的网站达到了，而前几天刚执行完的客单价在1，2千，广告投入只有几十万（半个月）的网站，也达到了这样的结果。

First, the gateway to your ads is not necessarily the behavior of burn
     Many of my friends think that advertising must be large portal run, essentially burn slightly. But we are operating very much the case is not burn, the ad will generate sales with advertising to 1:1, which can help our company there is no pressure in the cash flow, followed by later to read the advertising spending or secondary consumption and recommend friends to consumption has become the site of the profits. VANCL hundred off this unit, ad spending reached a large site, which had just carried out a few days ago the passenger unit in 1,2 1000, ad spending only a few hundred thousand (half) of the site, also reached this results.

     这里得益与媒体选择，采购方式，与创意的配合。

     例如：VANCL这样的产品在创意上一定要突出产品，所以媒体形式主要选择图片为主，而一些分期付款，大规模让利促销之类的概念性产品，就应该主要选择文字链了，好的文字链创意在新浪首页一天甚至可以带来5W点击，点击成本和点击质量都要比小媒体好了。

             另外采购方式来说，跟媒体方面，例如网易除了可以买断资源也可以采取按点击来购买的方式。如果买断资源，在创意上就要突出各种点击元素，力求带来更多流量。如果按点击来购买，就要弱化点击元素，以带来高效点击为目标。

     总体来说，在门户广告的投放只要操作的好，对于市场费用不是太低的公司都是可以考虑的。

Benefit and media choice here, purchasing, and creative with.
     For example: VANCL such products must be prominent on the creative product, so the main choice of picture-based media formats, and some hire, large-scale conceptual like none other promotional products, it should be the main choice of text links, and good chain of ideas in the text or even one day bring home Sina 5W click, click cost and quality are better than small media, click OK.
             Another procurement method is with the media, for example, can be bought in addition to resources NetEase can take per-click way to buy. If the buyout of resources on the creative elements necessary to highlight the variety of hits, and strive to bring more traffic. If the per-click to buy, we should weaken the click element, to generate high click target.
     Overall, the portal ad delivery as long as the operation is good, not too low for the market cost of the companies can be considered.

第二、门户广告确实有风险，投放需谨慎

     刚才讲了门户广告的优势，但是门户的风险在于广告单价高。如果自身的准备工作不足，一天的广告费可能几万——10几万就没了，但是可能对订单促进帮助不大。例如我们操作过的一个客户，开始我们本来要求他先优化网站，但是对方想先测试投放。结果通过广告带来每天几万的流量，但是订单就几十个。跟VANCL的转化率相差至少10倍。像这样的转化率投门户肯定是要赔了。

     其实不管是怎样的广告投放，投放前都是要先做好自身的工作，网站用户体验，促销活动，商品吸引点等等。不然虽然是小投入也会让运营者失去市场投入的信心。

Second, the portal ad does have risks, put in need to be cautious
     Have talked about the advantages of portal advertising, but the risk of portal advertising unit is high. If you own lack of preparation, the day may be tens of thousands of advertising - 10 tens of thousands gone, but the order may not help much to promote. For example, we operate off a customer, we would have asked him to start optimizing your site first, but the other side would like to test run. Results ads every day tens of thousands of traffic, but the order of dozens. VANCL difference with the conversion rate of at least 10 times. The conversion rate of investment like this is definitely a sum of the portal.
     In fact, no matter what the ads are put before all do their work first, the website user experience, promotions, merchandise and so on to attract points. Otherwise, is a small investment will let operators losing market into confidence.