很多做电子商务的老板之前想的就是，同行业的网站的营业情况，以评估自身的业务情况。很多人会挠头，心说我又不是安插在对手公司的卧底，咋能知道对手的情况？ 面对这种课题，很多人都想的是找行业内的熟人打听，但这种途径所获知的信息，往往都带有个人偏见或干脆就是对手放出来的烟雾弹。其实有一个简单的办法可以做到。首先，你要理解以下公式：销售额 =  浏览量*转化率*客单价，也就是说，你得知道对方的三个经营要素，才可能算出对手的销售额数据，而这三个数据，除了浏览量外，另外两个都是不大可能从外部得知的。下面要说的就是如何去利用你自己的数据，来测算对手的数据。

Many want to do e-commerce is before the boss, the same site on the business of the industry to assess their business situation. Many people scratching their heads, the heart that I'm not placed undercover in a rival company, Zeneng that adversary? Faced with this issue, many people want is to find industry acquaintances find out, but this approach is informed of information, often with a personal bias or simply that opponents put out the smoke. In fact, there is a simple way to do so. First, you need to understand the following formula: sales = page views * conversion rate * customer unit, that is, you have to know the other three operating factors, it may calculate the rival's sales data, and these three data, in addition to views, the other two are unlikely to have learned from the outside. Here is how to say to use your own data, to measure counterparty data.

1、你测算的竞争对手网站，必须是你的同行，你不能把vancl的数据拿去和国美在线做测算，数据偏移量太大，没意久。

2、你测算的竞争对手的规模不能大你太多，就像你不能把一个新建的B2C网站去和AMAZON做测算，规模越相似越容易算出来。

1, estimates of the competitor site you must be your peer, you can not vancl Naqu and GOME data online to do calculations, data migration is too big, not intended for a long time.
2, you can not measure the size of competitors much older than you, as you can not put a new B2C website to make estimates and AMAZON and scale more easily figure out the more similar.

开始取数据：

 

1、取得你的网站的转化率数据，取得行业平均转化率数据，比如10%

2、取得竞争对手的浏览量数据（ALEXA提供的即可），去掉浏览数据里面明显不属于客户浏览的数值（比如是外贸网站，就有必要去掉来自中国的浏览量），如Alexa总流量是1万ip/天，来自中国的是2000/天，则此数值是8000

3、客单价，这个稍微麻烦一点，如果你的竞争对手与你销售的产品完全一致或几乎一致，你可以代入自己的客单价，但如果对手的产品线的定价策略与你不太一致，那么你需要做大致的预估，预估的方式可以感性些，也可以理性些。 感性的方式就是打开对手网站，随机浏览两到三个品类的产品列表页，看看这些产品价格大致在什么区间段，给出一个感性值。理性的方式是，取样，然后做分段平均（描述太麻烦。。有数学基础的自己想想）。最后得到一个平均产品单价，如80RMB。

4、取得你自己网站的平均每订单购买产品数量，如1.3，乘平均产品单价，得到客单价80*1.3=104

 

好了，三要素齐全，结果如下

 

销售额 = 8000*0.1*104 = 83200/天

 

单月销售额249万6千， 上下浮动比例20%（经验数据）

1, to obtain the conversion rate of your site data, the average conversion rate data to obtain industries, such as 10%
2, to obtain data on rival views (ALEXA can be provided), remove the view of data which clearly does not belong to customers browsing the values (such as a foreign website, it is necessary to remove from China's views), such as Alexa The total flow is 10,000 ip / day, from China in 2000 / day, this value is 8000
3, customer unit, the little trouble that if your competitors and your product sales, or almost exactly the same, you can enter your own customers on behalf of unit price, but if the opponent's product line pricing strategy and you are not the same, then you need to do a rough estimate, the estimated perceptual some ways, you can also more rational. Emotional way is to open a rival site, random visit two to three category's product list page to see the price of these products generally range in what section, gives an emotional value. Rational way, sampling, and then make sub-average (described in too much trouble.. A math-based Think for yourself). Final product by an average unit price, such as 80RMB.
4, get your own website, the average quantity of each order to purchase products, such as 1.3, by the average product unit price, get-off unit 80 * 1.3 = 104

Well, three elements are complete, the results are as follows

Sales = 8000 * 0.1 * 104 = 83,200 / day

Monthly sales of 2,490,006 thousand, plus or minus percentage of 20% (empirical data)