2010年4月3日,腾讯搜搜启用“搜搜更懂你”的品牌口号,并首次对外公布发展战略。对搜索引擎市场产生了新一轮的冲击,目前借助QQ的强大平台,腾讯搜搜日流量已经超过谷歌,稳居中国搜索市场第二位,而且还在不断上升中,过去四年腾讯在搜索业务上投入了四到五个亿,未来仍会对搜索业务重点投入,未来五年腾讯新业务成长会越来越多的体现在搜索上。
目前,搜搜在全国各地开展了广泛招商,大量招募精英加入到搜搜业务中来,有在搜索市场大干一番的样子。腾讯搜搜启用“搜搜更懂你”的品牌口号,宣布将打造具有腾讯特色的“个性化”、“社区化”、“智能化”和“移动化”搜索服务。截止到目前,搜搜已经完成了25个独立产品、35个腾讯业务搜索,全面布局了网页搜索、垂直搜索、社区搜索、腾讯业务搜索、无线搜索、客户端产品这六大产品线。
腾讯QQ拥有中国80%甚至90%的即时通讯用户,大部分人打开电脑第一件事就是登陆QQ。拥有这么庞大的用户群,个人搜索业务却没有大的增长,在笔者看来是由于大部分人都不了解搜搜,今年搜搜开始发力,主打品牌推广,让更多的人知道搜搜。只是,在百度一家独大的情况下,要用户改变搜索习惯也不是一件容易的事情。毕竟很多人都习惯了使用百度搜索,要一个人改变长久以来的习惯很难。
在笔者看来,搜搜除了加大品牌推广之外,还应该采取一些其他的措施。例如,在使用比较广泛的浏览器上绑定搜搜,我们知道百度是很多浏览器的默认搜索引擎,而且百度还有hao123这个导航网站,而腾讯的TT浏览器使用者数量并不是很大。另外,也要在一些导航网站上加大推广,让用户可以选择并逐渐习惯使用搜搜。当然,腾讯搜搜最大的优势还是在QQ上,那么庞大的用户量不利用起来实在是浪费。
虽然谷歌走后,搜狗、必应、搜搜等搜索引擎都有希望占据中国搜索引擎市场的第二把交椅,但是我还是更看好搜搜。我相信在不远的将来,搜搜一定会赢得更大的市场份额。
As Tencent's search portal - Search search (www.soso.com), 2010 年 4 3, audio files, and enable the "Search the search to understand you," the brand slogan, and the first announced development strategy. On the search engine market produced a new round of attacks, now a powerful platform with QQ, audio files, and daily flow over Google, the second largest Chinese search market, and rising in the past four years Tencent search business into a four to five million, the future will focus on the search input, Tencent new business growth in the next five years will be more and more reflected in the search on.
At present, the search throughout the country found a wide range of investment, a lot of recruiting elite to search search business to have a big go at the way the search market. Audio files, and enable the "Search the search to understand you," the brand slogan, announced that it will build Tencent characteristics with "personality" and "community" and "intelligent" and "mobile" of search. Up to now, has completed the search found 25 separate products, 35 Tencent business search, comprehensive layout of a Web search, vertical search, community search, Tencent business search, wireless searching, client products as the six product lines.
Tencent QQ owns 80% or even 90% of China's instant messaging users, most people turn on the computer first thing landing QQ. Have such a large user base, personal search, but no big increase, the author seems to understand because most people do not search search, search search, begin to exert this year, a series of brand promotion, let more people know the search Search . But, in Baidu, a dominant situation, should the user change the search habits is not easy. After all, many people used to use Baidu search, for someone to be difficult to change long-standing habits.
In my view, the search found in addition to increased brand promotion in addition to other measures should be taken. For example, more extensive use of browser search found bound, we know that Baidu is a lot of the browser's default search engine, Baidu also hao123 the navigation and site, and Tencent's TT number of users is not a great browser. In addition, we must increase the number of navigation site promotion, so that the user can select and gradually accustomed to using search search. Of course, the biggest advantage of audio files, or QQ, then a huge amount of users do not use them is a waste.
Although Google had gone and found the dog, will be, search and other search engines have found hope occupy the Chinese search engine market, number two, but I found even more promising search. I believe that in the near future, search will search to win more market share